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JCC Global Hub: Journeys - Tourism as a Lever of JCC Growth

In partnership with ECJC


The “Dr. Mark Ramer JCC Global Hubs” are cohort-based online courses for human resource development and capacity building. The Hubs provide a platform for ongoing training, collaborative learning, sharing best practices, problem-solving, intellectual enrichment, and inspiration. Each Hub is a series of 6 webinars, each one 1.5 hours long, together with Jewish Community Centers (JCC) leaders from around the globe.

The “JCC Global Hub: Journeys-Tourism as a Lever of Growth for Local JCCs” combines the long time Jewish reality of movement, pilgrimage, and immigration with the unprecedented global phenomenon of tourism. The Hub will help JCCs utilize their local touristic treasures to grow their membership and revenue. At the same time, the Hub will also encourage JCCs to design and implement life changing experiences for their members and leadership in other countries. All within the context of Jewish Peoplehood - connecting different communities, cultures, histories and tastes into one global colorful tapestry. 



A series of 6 bi-weekly webinars, each one 1.5 hours long.

Wednesdays at 11:00 a.m. NY time/ 6:00 p.m. Israel time.

Starting date: Wednesday, April 19, 2023

End date: Wednesday, June 21, 2023


Language: English, simultaneous translation to Russian and Spanish upon request


Target Audience: JCC Executive Directors, JCC professionals and lay leaders who would like to develop this program area

Cost: 120$ per person or 240$ for up to three people from the same JCC/organization.

Special subsides for JCCs in the FSU.

Outline of the sessions:

Session 1: Why tourism for JCCs?  

Wednesday, April 19, 2023

“Get thee out of they country” Genesis 12:1 "לך לך מארצך"

In this session, we will provide an overview of the Hub and get to know the Hub participants. We will examine geographical journeys and tourism as identity builders and the ways in which they are woven into the vision of the JCC.

Session 2:  Virtual and Face-to-Face Tourism through the Art of Storytelling

Wednesday, May 3, 2023

In this session we will discuss the benefits of creating virtual tours and a successful face-to-face tourism program for local JCCs. Through the art of storytelling, we will help construct a compelling unique narrative for the local JCC.


Session 3: Virtual Tour Creation

Wednesday, May 17, 2023

In this session, we will cover the planning and preparation stages for creating virtual tours. We will discuss how to identify the key features and areas of the JCC and the city that can be included in the virtual tour itinerary, as well as how to create an effective narrative for the tour.

We will discuss how to identify and select the best tools and platforms for creating virtual tours.

Session 4: Developing a Successful Face-to-Face Tourism Program

Wednesday, May 31, 2023

In this session, we will explore best practices for developing a successful face-to-face tourism program. We will discuss how to attract local and foreign visitors, create an effective marketing strategy, and build partnerships with local businesses. We will discuss how these programs can be integrated into the ongoing programs of the JCC.


Session 5: Meaningful Journeys for JCC Members

Wednesday, June 14, 2023

For decades, JCCs have taken their leadership and members on trips to other cities and countries. What is the impact of these programs on identity and community building? What infrastructure is needed? We will learn from best practices, from success and failure.


Session 6: Putting it all Together

Wednesday, June 21, 2023

In this final session, we will explore ways of collaborating among JCCs around the world to bring Jewish Peoplehood concepts and practices to local JCCs. We will search for ways in which JCCs can promote JCC tourism for the benefit of all. The Hub will end with a special Jewish Peoplehood online tour.

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